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The Coca-Cola Company

The Coca-Cola Company is a well-known multinational companies to manufacture non-alcoholic beverages, vendors famous, is the world's first cola brand, headquartered in the United States , Georgia - Atlanta. In 1886, American pharmacist John Pemberton invented the Coca-Cola formula. In 1889, American industrialist Asa Kandler purchased all Coca-Cola 's formulas and brands, and in 1892 formally registered the Coca-Cola Company in Atlanta, the United States . Coca-Cola Companys most famous product is the Coca-Cola drink. Its current chairman and CEO is Muhtar Kent.

History of development

John Pemberton , one of the founders of Coca-Cola, was officially the inventor of Coke, but when it was first named, the drink was directly called "Coca-Cola", and it will become the company's brand name in the future.

On February 27, 2010, Coca-Cola agreed to acquire the North American business of Coca-Cola Enterprises Inc. (CCE) in cash and debt obligations . The total transaction price was approximately US $ 12.17 billion , excluding CCE 34 already held by Coca-Cola. % Equity. According to the terms of the transaction, Coca-Cola will acquire CCEs North American business, give up holding 34% of Coca-Colas equity (valued at US$3.4 billion), and assume CCEs US$8.88 billion debt. Coca-Cola is also in another transaction, selling bottling businesses in Norway and Sweden to CCE for US$822 million; The Coca-Cola Company also has the right to acquire an 83% stake in Coca-Colas bottling business in Germany.

On April 10, 2010, Coca-Cola increased its stake in British beverage company Innocent Drinks by 40%, raising its shareholding ratio to 58%. Acquired an 18% stake in Innocent for 30 million pounds (44 million US dollars) a year ago.

On August 15, 2014, the Coca-Cola Company acquired a 16.7% stake in Monster Beverage Corp , the second largest functional beverage manufacturer in the United States, through an asset swap transaction for US$2.15 billion. As part of the asset exchange, the Coca-Cola Company will transfer its functional beverage business For Monster, the business includes brands such as NOS, Full Throttle, Burn, Mother, Play and Power Play, and Relentless. At the same time, Monster will transfer its non-functional beverage business to Coca-Cola, which includes brands such as Hansen's Natural Sodas, Peace Tea, Hubert's Lemonade and Hansen's Juice Products.

On October 13, 2016, Anheuser-Busch InBev sold its 57% stake in Coca-Cola Beverages Africa to Coca-Cola.

On August 16, 2018, Coca-Cola will take a stake in BodyArmor, a sports beverage brand invested by NBA superstar Goby Bayern, in order to achieve product diversification. Coca-Cola will become the second largest investor in BodyArmor. However, the two parties did not disclose the specific investment scale and Coca-Cola's shareholding.

August 31, 2018 Coca-Cola Company to 3.9 billion pounds (about US $ 5.1 billion) acquisition of Hui Te Beirui 's second-largest coffee chain Costa , Costa in the world has nearly 4,000 shops and has 8237 Costa Vending Machine Express.

On September 21, 2018, Coca-Cola acquired MOJO Kombucha from the Australian company Organic & Raw. The specific purchase price has not been announced.

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The origin of the English name

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Although there are many different legends about the name "Coca-Cola", the English name of "Coca-Cola" was named by Robinson, Pemberton's assistant and partner accountant at the time. He himself is a classical calligrapher, he believes "the two capital letter C will look great", so with the "Coca-Cola", "coca " is coca leaves extract of spices, "cola" is a cola real The ingredients removed. The trademark of "Coca-Cola" has remained unchanged for more than a century.

Products

Products are Coca-Cola , Sprite (Sprite), Fanta (Fanta), Fei want tea (Fuze), Honest Tea, ZICO coconut water, de Guevara , Minute Maid (Minute Maid), cool bodybuilding tea , Glacéau vitaminwater, cool children fruit juice series. The products produced in cooperation with Nestlé include Nestlé Lemon Tea, Nestlé Coffee, Nestlé Milk Tea, and Nestlé Chun. Tea house series and so on.

Income

The Coca-Cola Company sells its beveragesin more than 200 countries, with a daily turnover of 1.5 billion (including direct/indirect licensing of its trademarks) (in 2010 this figure was 1.6 billion). Among them, " Coca-Cola" The "and"Coke" series contributed 78% of the total sales.

Net operating income in 2018 reached US$31.856 billion (US$35.41 billion in 2017), a year-on-year decrease of 10%. After this financial report, the market value once evaporated about 17 billion US dollars .

According to the 2007 annual report, its regional sales data are as follows

42%: United States
37%: Mexico , India , Brazil , China
20%: other

According to the 2017 annual report, its regional sales data are as follows:

30%: Europe , Middle East and Africa
27%: Latin America
23%: Asia Pacific
20%: North America (including the United States and Canada )

Acquisition

Acquired Minute Maid in 1960

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In 1982, it acquired Columbia Pictures for US$692 million, and then sold its film division to Sony for US$1.5 billion.
1993 Acquisition of Ind-ian Coke company Thumb Up
Acquired Barq's in 1995
In 2001, it acquired Odwalla brand for $18.1 million. The company originally produced juices, wines and smoothies.
Acquired Fuze Beverage for $25 million in 2007
Acquired Costa for $5.1 billion in 2018

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Coca-Cola Dubai sales

Many netizens are paying more attention to Coca-Colas sales in Dubai. Some people are interested in the content of the 2020 Coca-Cola sales data graph, and they all want to know the specific Pepsi-Cola sales graph. In the end, we will explain in three parts. The first part is the sales table of Coca-Cola. The second part is the data graph of Pepsi-Cola sales. The third part is the sales volume of Coca-Cola in China.

Wen: He Danlin just now, Coca-Cola released its fourth quarter and full-year performance report for 2020. Under the huge challenges brought by the epidemic, the performance of the Chinese market has become one of the biggest highlights of the world's largest beverage company. "In 2020, All employees of The Coca-Cola Company and its bottling partners went all out to learn and adapt to this whole event.

2020 Coca-Cola sales data chart

As a century-old company, Coca-Cola is very famous all over the world. However, even if it is as strong as Coca-Cola, there will be times when it is unsatisfactory. According to reports, due to the epidemic, global beverage sales have been affected. Coca-Cola is no exception, so Coca-Cola is no exception. The company decided to lay off thousands of employees and reduce the number of related business departments.

Dubai Commerce said in a forecast that due to the positive impact of suppressed consumer demand (later rebound) and the positive impact of the vaccine campaign and the upcoming Dubai World Expo, the UAE retail industry is expected to rebound and grow by 13%. , By the end of 2021, its sales will reach 58 billion U.S. dollars. According to the latest data from Euromonitor.

Pepsi Sales Volume Chart

Wen | Li Ke said back to the trouble, no American consumer goods companies really want to "disconnect" from China, right? 01 "Happy Water" turned the tide recently, Coca-Cola released a disappointing third-quarter performance report. On the same day, the company publicly stated that many countries around the world have adopted blockade measures to prevent crowds from gathering, including closing restaurants and theaters.

On the evening of February 14, the global beverage giant Coca-Cola released its fourth-quarter and full-year 2018 financial reports. In 2018, the company achieved annual revenue of 31.9 billion U.S. dollars, a year-on-year decrease of 10%; the organic growth rate was 5%, and it is expected that organic growth in 2019 Slow down. Revenue in the fourth quarter was US$7.06 billion, down 6% year-on-year, exceeding analysts average expectation of 70.4.

Coca-Cola sales form reference

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Talk about hot spots on Tuesday, talk about brands on Thursday, and tell stories on Saturday. Shanghai Eshengde brings you weekly topics, learn about industry trends, appreciate design works, and listen to brand stories. It is the top brand in the world. Not only surpasses Coca-Cola, Even the annual sales are 6 times that of Moutai, which is Nestlé. The market value exceeds 310 billion US dollars not long ago.

Sales are listed in the Guinness Book of World Records. There are 1.7 billion people who consume every day around the world. Approximately 19,400 bottles are sold every second. It was once the world's most valuable brand. In 2016, the brand value was 58.5 billion U.S. dollars, and the brand value increased by 4% annually... It is the protagonist of today's intellectual property story that created such a myth-Coca-Cola. Speaking of the Coca-Cola logo.

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Data graph of Pepsi sales

6$ for a day of work, 0.91$ per minute of phone calls, Coca-Cola provides 3 minutes of phone time, which is 2.73$ per phone call, and 5 dirhams in the Dubai Coca-Cola video, which is equivalent to 1.36$. Which means that Coca-Cola actually bears 1.37$ per phone call plus the cost of a bottle of beverage plus the actual phone settlement.

2 billion, it is not worth showing off. It is far from the same order of magnitude as Coca-Cola. Wanglaoji has reached tens of billions. It is estimated that it is already a sunset product under Wahaha. But it is worth analyzing, it is a typical private enterprise dominated by international brands In the industry, the case of seizing the third and fourth tier markets. Market opportunities: in the third and fourth tier markets.

In the beverage industry, there is a saying that is especially obvious: the former "king" among the population has long been reduced to a trace of memory! In the history of the development of the Chinese beverage industry, there has been a fire all over China. But now everything is like a world away. The "Sunrise Iced Tea" known as "Chinese Coca-Cola" has long been submerged in the dust of historyoi.