5 Most effective Digital Marketing Channels for your business
Marketing plan today will be of no value without digital marketing.businesses on different scales and freelancers are finding new and more customers because it will lead to sales and revenue at the end.Having customers is good but more importantly is making sales.It is therefore of high necessity to acquire the right customers.Customers that allow a business to scale profits more than workload.
Digital marketing encompasses all types of online marketing. It consists of video marketing, email marketing, content marketing, social media marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC), display advertising and mobile marketing, among others.
Digital marketing has a lot of benefits which are as follows;
-It affords constant online presence
-It is cost-effective
-Provides instant and highly measurable results
-Delivers an excellent return on investment (ROI)
-Provides a straight communication route between you and your customer
-Reaches potential customers during the early stages of the buyer’s journey
-It allows interaction with targeted audiences in real time
-It is highly target-able
There are many digital channels but the focus of this review has to do with the five (5) that had been proved to be very effective.
Before embarking on the journey of using digital channels,the following factors must be in place which are; your brand, business goals, marketing goals, target audience, budget, and personalization capabilities.
These 5 digital channels are commonly overlooked but they are worth giving full considerations to;
1.Video Marketing- Video marketing is very effective in building brand awareness, and also extremely effective in boosting your traffic and conversions. It is very good creating video blogs (vlogs), based on your blog content. It has been proved beyond all doubts to be a good marketing strategy that attracts readership and conversion.
2.Email marketing- Email marketing has to do updating email list and the use of personalized email. It is capable of delivering high quality content to a subscriber’s inbox in a non-invasive way. It empowers the business to stay in touch with the customers by giving enough information on the upcoming events, other services or new product offerings.
3.Content Marketing- High quality content is helpful leads to increase in organic traffic and lead generation.It is the unpaid type and generated by users who gets to your website through search engines.It is very ideal and advisable to deliver consistent, high quality content.
4.Social Media Marketing- It has been established that more than 54 percent of social browsers use social media to research products.It is easy to grow customers with the creation of original social media content such as blogs and video, and share it on your social media platforms such as Facebook, Twitter, LinkedIn, Instagram etc.Further steps can be taken by boosting the engagement with little budget
5.Search Engine Optimization (SEO) and Pay-Per-Click (PPC) - SEO and PPC offers the opportunity for a business to streamline her campaigns and optimize results
SEO helps the website ranks higher while PPC, or search advertising, allows it to be positioned near the top of searches.
Digital marketing (especially these mentioned 5 channels) helps businesses reach their target audience effectively and consistently. A good business that operating within a good budget can optimize a campaign to achieve success on a monthly, weekly and even daily basis.