Types of SEO Reports that your business needs
Competition increases with high intensity in every facet of life, especially business. It is for this reason that your business needs to stay competitive through the instrument of your website. This is possible with good Search Engine Optimization (SEO) reports.
As a business owner or an entrepreneur, you need to start building good SEO reports with a very clear goal in mind.
The essence of the focuses of building good reports are as follows;
-Tracking website organic visibility in the Search Engine Result Pages (SERP)
-Effective content development
-Identifying paid search campaigns
-Identifying effective link-building strategies
The major report types that must be obtained are;
-Website Health Audit-
The state of the health of your website must be ascertained in terms of on-page SEO (internal) and the referring domains (external). This can be done effectively with the use of Supermetrics, SEMrush, Ahrefs, Google Search Console, Google Ads, Moz connectors, and the like.
-Paid Search and Organic keyword opportunities- In this case keyword opportunities for Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Keywords that bring in traffic and ultimately conversions must be identified. This will ensure the competitiveness of different keywords. This process will generate keyword ideas for better content development This can be done with the use of SEMrush
-SEO Competitors Analysis- In this case, the following about the competitors must be identified;
keywords, the corresponding traffic,back-links, domains, best performing paid ads, content and keyword gaps
With all these, you can be sure that your business will comfortably stay competitive at any time and any day