Xasinuote,  H&B Oils Center Co., and MakingCosmetics

 H&B Oils Center Co. sells camelina oil products in raw, unrefined form for use in cosmetic products. MakingCosmetics also sells the oil in its raw form for use in beauty and cosmetic products (e.g., Glytone and Rare Elements) and in finished products.

INSIGHTS

According to a report from Technavio, the Americas dominated (47%) the global camelina oil market in 2017, followed by EMEA and APAC. Technavio expects the global camelina oil market to post a CAGR of nearly 9% during the 2018-2022 period. The versatile nature of camelina oil (i.e., it is an ingredient in beauty products and a biofuel) will be the primary driver of that growth.
Linnaeus Plant Sciences, Inc. is a global leader in camelina development. The company has been working on camelina as a replacement for petroleum products. In Saskatchewan, camelina oil research and development is led by Oilseed Innovation Partners, the province's bioscience industry association, which is funded by the Canadian Agricultural Partnership.
Another top company in Canada's camelina oil market is Smart Earth Seeds.

MAKINGCOSMETICS

MESSAGING

 MakingCosmetics describes its product as an unrefined, nondeodorized virgin camelina oil. The company positions its camelina oil as a natural oil for external use only that has properties and benefits for healthy skin and hair. The company notes that camelina oil can be added to existing product formulas as is and has a variety of applications including creams, lotions, hair care products, sun care, and lip care.
 MakingCosmetics notes that they extract camelina oil through cold-pressing camelina seeds, and they make their products in the US.

OIL PRODUCTS

MakingCosmetics sells camelina oil in both its unrefined form and as a finished product. One of MakingCosmetics's finished products is Natural Emollient, which is available in a variety of sizes (from 125mL to 18kg). Brands that use MakingCosmetics's oil include Rare Elements (Essential Conditioner), Mama Mio (O-Mega Wonder-Full Balm), and Glytone (Lipid Recovery Cream).

H&B OILS CENTER CO.

MESSAGING

 H&B Oils Center Co. describes its product as 100% pure and extracted through cold pressing. The company notes the uses of the oil (e.g., hair care and skincare) and the oil's benefits (e.g., high amounts of Vitamin E and omega fatty acids that moisturize the skin). The company also describes the history of the oil's use and its European origins.

PRODUCTS

H&B Oils Center Co. sells its camelina oil as Camelina Oil Unrefined Organic Virgin Cold Pressed Raw Premium Fresh Pure and in a variety of sizes (from 4 oz to 64 oz). Additionally, H&B sells its product at wholesale prices.

MakingCosmetics sells camelina oil in both its unrefined form and as a finished product. One of MakingCosmetics's finished products is Natural Emollient, which is available in a variety of sizes (from 125mL to 18kg). Brands that use MakingCosmetics's oil include Rare Elements (Essential Conditioner), Mama Mio (O-Mega Wonder-Full Balm), and Glytone (Lipid Recovery Cream).

H&B OILS CENTER CO.

MESSAGING

 H&B Oils Center Co. describes its product as 100% pure and extracted through cold pressing. The company notes the uses of the oil (e.g., hair care and skincare) and the oil's benefits (e.g., high amounts of Vitamin E and omega fatty acids that moisturize the skin). The company also describes the history of the oil's use and its European origins.

PRODUCTS

H&B Oils Center Co. sells its camelina oil as Camelina Oil Unrefined Organic Virgin Cold Pressed Raw Premium Fresh Pure and in a variety of sizes (from 4 oz to 64 oz). Additionally, H&B sells its product at wholesale prices.

Three Farmers and  Botanical Beauty

The messaging of Three Farmers about their camelina oil is that it is a salad oil, a cooking oil, and a healthy, Omega-3 supplement. The oil has three variants: Original Camelina Oil, Roasted Garlic & Chili, and Roasted Onion & Basil. Camelina oil products from Three Farmers are distributed throughout Canada via Three Farmers retail stores, larger grocer partners, and online retailers. However, even after exhaustive research in the public domain, information about Botanical Beauty's messaging, available camelina oil products, and distribution regions could not be located in the public domain.

THREE FARMERS

MESSAGING

Three Farmers markets their camelina oil as the perfect cooking oil. They describe the oil as having light, nutty, earthy tones, which makes it easy to include in one's everyday diet and favorite meals.
The messaging of the Three Farmers camelina oil products is centered around the fact that it can easily be used to replace any other cooking oil, and that it can be a salad oil, cooking oil, and a healthy Omega-3 supplement.
Three Farmers also highlights the fatty acid profile that is favorably balanced and the high smoke point of their camelina oil products.
Three Farmers use the expeller cold-press process to manufacture their camelina oil. They describe this process as a chemical-free mechanical process where the camelina oils are processed at temperatures less than 40 degrees Celsius so that the delicate taste profile of the oil is not damaged.

AVAILABLE CAMELINA OIL PRODUCTS

 Original Camelina Oil has a light, subtle flavor with hints of asparagus and a gentle nuttiness.
 Roasted Garlic & Chili has the taste of roasted garlic paired with the kick of hot chili, perfect for pasta and stir-fry.
 Roasted Onion & Basil has the subtle sweetness of roasted onion coupled with fresh, herbal notes of Thai basil; perfect for seasonal salads.

DISTRIBUTION REGIONS

Three Farmers' camelina oil is distributed throughout Canada through Three Farmers retail stores, larger grocer partners, and online retailers. Some grocer partners of Three Farmers are Loblaws, Shoppers Drug Mart, London Drugs, Calgary Coop, Choices Markets, Sobeys, Thrifty Foods, Vita Health Food Stores, and Whole Foods. Some online retailers are Amazon Canada, Well Canada, and FoodiePages Canada.

OTHER FINDINGS

BOTANICAL BEAUTY: CAMELLIA OIL

MESSAGING

 Botanical Beauty positions its camellia oil as a 100% pure, natural, undiluted, refined, cold-pressed carrier oil which is rich in antioxidants to revitalize and rejuvenate the hair, skin, and nails.
The messaging is that the Botanical Beauty camellia oil is a light, non-greasy oil that easily blends into the skin and leaves it smoother and more resilient. The oil moisturizes, softens fine lines and wrinkles, and helps restore skin's elasticity and tone for all skin types.
The oil is also marketed as a cure for damaged skin because of acne, psoriasis, eczema, sunburn, and other conditions. It also helps for dry, damaged hair, dry scalp, and brittle nails.

AVAILABLE PRODUCTS

 Japanese Organic Camellia Seed Oil: 15 ml, 30 ml, and 120 ml variants.

DISTRIBUTION REGIONS

Botanical Beauty distributes its products worldwide through Amazon retailers based in Florida, US.

Simply Earth and  Cebra ethical skincare

The messaging, camelina oil products available, and distribution regions for Simply Earth and Cebra ethical skincare are highlighted in the below findings. However, no camelina oil product was found at Cebra, but a product with similar feature components as the camelina sativa seed was mentioned.

SIMPLY EARTH: THE MESSAGING

Simply Earth tells customers to embark on a "journey to a toxin-free home."
The company places urgency (call-to-action) in its messaging to customers by using statements like "if you were thinking about subscribing, today is the day!⁠"
Simply Earth makes use of incentives in its messaging with examples such as, "if you subscribe today, you get the Big Bonus Box!"
The company intensifies its brand messaging with hashtags such as #toxinfree, #natural, #easyrecipes, #productswithapurpose, #essentialoils, #soldout, and many more.
Simply Earth uses video uploads on YouTube to communicates its "essential oil unboxing and promo code."

⁠CEBRA ETHICAL SKINCARE: THE MESSAGING

Cebra gives customers educational insights in its messaging, such as product benefits, how-to-guides, and the experience of using its products.
The company regularly makes use of emojis in its messaging.
Cebra's messaging comes in a personalized context both on the website and on social media.
The company intensifies its brand messaging with hashtags such as #veganskincareproducts, #organicbuttersandoils, #palmoilfree, #organicskincareproducts, #coldpressedoil, #naturalskincare, and many more.
Cebra's last upload on YouTube was in 2016, and it made use of an audio-visual transitional display of its products in its messaging. However, there was no verbal communication.

AVAILABLE CAMELINA OIL PRODUCTS

The available camelina oil product at Simply Earth is the 100% Pure Camellia Seed Oil priced at $9.99. 
There is no camelina oil or any other oil/cosmetics made from Camelina sativa seed found at Cebra. The closest, in terms of feature components, is the Red Raspberry Seed Oil.

SIMPLY EARTH: DISTRIBUTION REGIONS

Simply Earth operates a direct-to-consumer approach for its sales strategy through online, fairs, and stores. There are no middlemen and no upcharges.
The company's distribution region is highly concentrated in the United States. Other distribution regions include Honolulu, Puerto Rico (US), Israel, and Singapore.
In August 2019, the company's website received 2,866 organic visits from the US, 277 from Canada, 219 from Great Britain, 189 from Australia, 46 from India, and 10 from Singapore.

CEBRA ETHICAL SKINCARE: DISTRIBUTION REGIONS

Cebra is located in Germany and its distribution regions include the country of its location, the EU, the US, Canada, and the rest of the world.
The company operates a direct-to-consumer sales strategy with shipping to any part of the world.
In August 2019, the company's website received 80 organic visits from the US, 67 from Great Britain, 21 from Canada, 11 from Australia, 3 from India, and 2 from South Africa.